My youngest sister is attending UCLA as a freshman this year, she is enrolled in a media arts class and passed along an interesting anecdote.
The Writers of ABC’s October Road stopped by to do a Q&A with the class and entered into a discussion about ratings and how shows get picked up and grow. The show is targeted to the youth, probably with a high school/college target demographic. My smarty pants sister asked a question if viewers of the show online through ABC’s Streaming Video Viewer are counted in the ratings. Short answer no, but that is not the interesting part. They surveyed the class about where the students where watching prime time TV episodes.
My sister estimates 10% actually watch shows on a TV, with the remaining 90% viewing them online. When i though about it, makes perfect sense. Underclass college students in the dorms, have no room for a TV and no budget for a DVR. They all have laptops which has been converted into a hybrid computer/TV for them.
I am sure as the students grow, they will get aTV and DVR like the rest of us, but what long term effect will this immersion in watching episodic content online have? At the least the psychological barrier of the set top box is broken, and this age group will have a different paradigm to operate in.
Secondly, the fact that viewing this content is now 100% legal and sponsored by the networks seems like a big deal to me. In the past, getting tv shows online was a exercise in geeky piracy, but with the advent of these network sponsored full episode viewers, it is just so easy that the barriers are gone.
Here is a review of the network TV offerings as of late 2007.
Tagged TV